WE DONT CARE


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A typographic animation to "We Don't Care," a song from Børns. This piece was my submission to the "Make it Børns" competition, which called for students to enter for the chance to have their work featured in the official "We Don't Care" music video. The competition asked participants to create either a still work of art, or an animation to a short section of the song, based on concepts like daydreams, imaginative landscapes, mortality, and more. I used these concepts to create color changing, otherworldly landscapes for the lyrics of the song to interact with. I wanted the landscapes to appear as somewhat surreal, so I used realistic cloud and smoke textures in combination with cel-shaded mountains, valleys, and rocks. Additionally, I added floating aspects to the land and plants that appear as only linework. These details contrast well with the clean, sans-serif Museo Sans font to create an engaging relationship between the lyrics of the song, and the world that they travel through.

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